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“You need a list,” they said. “The money is in the list,” they said. “You need an autoresponder,” they said. So you purchased an autoresponder; you added an opt-in box on your website; you have a couple of subscribers; now what?
Is your content finding its way to your target audience?
Even though you have a thorough content marketing plan, you may actually be missing some people, simply because of the format you’re presenting.
Scientists and psychologists have studied the ways people learn for dozens of years and they have documented four different types of learning: