6 Quick and Easy Ways To Find Ideas For Your Next eCourse

Here’s the number one question I hear—not only from new product creators, but even from seasoned business owners: “How do I find a good idea?”

What they really mean, of course, is “How do I find an idea that will sell?” No one wants to spend days or weeks or more planning, developing and launching a course only to hear crickets on the big day. You want to know you’ll have at least some measure of success.
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But don’t overthink it. The answer is simple. Just give your audience what they are asking for. ​

1. Check out the competition. What are they creating? If you serve a similar audience, then what sells for them will very likely sell for you. Now, before you break out the “But it’s already been done!” line, keep this in mind: No two coaches are alike. You may create a similar course, but your voice, your experience, your teaching style, and your personality are all very different. No one else is you, and for some customers, YOU are the only one who will resonate with them.
2. Pay attention to your ideal client. What questions does she ask in private groups, in your help desk, and elsewhere? What posts are she reading on your blog (check your Google Analytic stats)? These are all valuable sources of intel about exactly what she needs and wants from you.
3. Read the FAQs. Check the frequently asked questions section on competitor blogs and in forums and Facebook groups. Also check blogs for “Start Here,” and “Quickstart” pages. Many times the most common questions and concerns are addressed here.
4. Review the available resources. Which are the most common resources your colleagues and competitors are recommending? There are often questions surrounding the use of software and other tools, and these can be great ideas for eCourses.
5. Revisit your keyword research. Review the terms and phrases that your community most frequently searches on, and use them as a basis for your own research.
6. Check your search terms. Google Webmaster Tools allows you to check which terms are sending visitors to your website. Since people often search on questions (“how to design a logo” or “how to start a business”) this can be a rich source of ideas. 

​Ideas are everywhere. Your potential buyers are sharing them with you each and every day, if you just know where to look. So don’t let your insecurities hold you back. Develop the course they are asking you for. 

BONUS: Click here for three more ways to find ideas for your next ecourse...

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​Schedule a FREE 15-Minute "Product Creation Assessment Call."  ​We'll audit your current content - blog posts, newsletters, social media accounts and offer tips and suggestions for creating your first or next digital and/or physical product.

There's no need to start from scratch. Reuse, recreate and repurpose what you already have. THE PROCESS IS NOT AS DIFFICULT AS YOU MAY THINK. Go ahead and schedule your call today.