What holds most coaches back from publishing?
It’s not a lack of writing talent. It’s definitely not a lack of knowledge. And for sure it’s not a lack of desire.
If you asked most coaches why they have not finished their book, the answer is simple: time.
Coaches are busy people. You have clients to serve, a business to run, a family to care for. Not only that, but you’re spending time creating new training courses, marketing on social media, managing your team…the list is nearly endless.
When would you have time to write an entire book?
Is your content finding its way to your target audience?
Even though you have a thorough content marketing plan, you may actually be missing some people, simply because of the format you’re presenting.
Scientists and psychologists have studied the ways people learn for dozens of years and they have documented four different types of learning: