Note: If you prefer to listen than read see audio at bottom of page.

“You need a list,” they said. “The money is in the list,” they said. “You need an autoresponder,” they said. So you purchased an autoresponder; you added an opt-in box on your website; you have a couple of subscribers; now what?

Is your content finding its way to your target audience?
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Even though you have a thorough content marketing plan, you may actually be missing some people, simply because of the format you’re presenting.

Scientists and psychologists have studied the ways people learn for dozens of years and they have documented four different types of learning: 

What holds most coaches back from publishing? It’s not a lack of writing talent. It’s definitely not a lack of knowledge. And for sure it’s not a lack of desire.

If you asked most coaches why they have not finished their book, the answer is simple: time.
Coaches are busy people. You have clients to serve, a business to run, a family to care for. Not only that, but you’re spending time creating new training courses, marketing on social media, managing your team…the list is nearly endless.
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When would you have time to write an entire book? 

Here’s the number one question I hear—not only from new product creators, but even from seasoned business owners: “How do I find a good idea?”

What they really mean, of course, is “How do I find an idea that will sell?” No one wants to spend days or weeks or more planning, developing and launching a course only to hear crickets on the big day. You want to know you’ll have at least some measure of success.
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But don’t overthink it. The answer is simple. Just give your audience what they are asking for. ​