 Coaching is an awesome career. You get to spend your time helping people achieve their goals in a very real way. It’s exhilarating, and oh-so-rewarding!
But at some point you begin to ask yourself “How can I reach even more people? How can I help more people reach their goals?” The answer? Create and sell self-study programs. Think about it.  Initially, you might think the idea of taking freely available information (i.e. articles from a directory that is free to browse) and bundling them into a book isn't exactly the brightest product-creation strategy in the world; however, in order to think that, you'd have to ignore how well repackaged anthologies and classics volumes have sold over the course of decades.
Indeed, repackaging, aggregating, and/or putting your own “twist” on something that already exists does add value that customers are willing to pay for. People who buy your product may technically have access to all of those sources, but if they don't know they exist – or  Want to know what keeps a lot of coaches and service providers from charging what they’re REALLY WORTH?
It’s that all-too-common belief that “I am not a sales person.” Combine that with a healthy dose of “It’s rude to discuss money,” and you can see why it’s just easier to keep your rates low. It’s time to think of your services from a different angle. Not only will you see things in a clearer light, but selling suddenly won’t feel so…salesy. Here’s how traditional pricing discussions go:  How many hours per day do you spend on the phone with clients?
If you’re like most coaches, the answer is often “more than I want to.” Let’s face it, coaching can be exhausting. Sure, you love working with different clients, and you get a real charge out of being able to help someone overcome their issues and achieve their goals. But it’s still taxing to be on the phone all day, every day. And add to that the need to constantly be looking for new clients, and you’ve got a recipe for burnout. That’s why so many coaches are beginning to offer VIP days. |
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