Is your content finding its way to your target audience?
Even though you have a thorough content marketing plan, you may actually be missing some people, simply because of the format you’re presenting.
Scientists and psychologists have studied the ways people learn for dozens of years and they have documented four different types of learning:
Each brain works differently and some people will identify strongly with one learning type while others will say they’re a mix.
If you incorporate your message into content formats with these learning styles in mind, you will reach more people and grow your business.
Does This Mean Four Times the Work?
Creating content for four different learning styles sure sounds like a daunting task but let’s break it down because it’s really a perfect example of repurposing your content.
Reading/Writing: Traditional internet content started with written content, so let’s say you write a blog post first; that will appeal to those reading/writing learners.
Expand Your Reach with Different Content Formats
Instead of hiding behind your keyboard writing, search out some podcasts that compliment your business and your message. Approach the hosts and offer to be a guest; then you can promote that interview and your auditory learners will happily listen.
Creating an infographic in addition to your written content gives you multiple ways to promote on social media. Create a different graphic for each different platform to expand your reach even further.
Video is gaining popularity everyday so take advantage and start filming! If you don’t want to be on camera, consider doing an animated video with your voice over. But get over your fear of being seen because that’s a quicker way of connecting with your whole audience, not just your visual learners.
Schedule Your FREE Repurpose For Profit Audit Today!
If you want more guidance for repurposing the content you already have into different formats, then schedule your free repurpose for profit audit today. This free audit will get you organized, show you how to use a variety of formats to your advantage, and get you out of your content rut.
Click here to complete a quick intake form.