When you batch your content, you plan and create all of your posts in one fell swoop for a certain period of time. This way, you can save hours every week and maintain a consistent, cohesive presence on Instagram. Here are some hacks to help you get started.
Plan Your Theme Days in advance
Think about the overall look and feel you want to maintain on your feed, and then brainstorm specific days or even weeks where you can focus on particular themes. For example, you might dedicate Mondays to inspirational quotes, Wednesdays to behind-the-scenes peeks of your business and Fridays to featuring other businesses or influencers in your industry. Once you have a rough idea of what you want to post and when, you can start planning and creating your content accordingly.
Repurpose Old Content
If you're feeling stuck, take a scroll through your old posts and see if there's anything you can repurpose. Maybe there's a quote from an old blog post that would make a great Instagram caption, or maybe there's a photo from an old product shoot that didn't quite make the cut but would be perfect for an Instagram Story. With a little bit of creativity, you can easily breathe new life into old content.
Utilize User-Generated Content
One of the best ways to create fresh content is to let your followers do it for you! When someone tags you in a photo or mentions you in a post, repost it to your own feed or stories with their permission. This is an easy way to add variety to your content calendar and helps build goodwill among your followers. Everybody wins!
Get Organized with Apps and Software
There are tons of great apps and software programs out there specifically designed to help entrepreneurs plan their content ahead of time. Some of our favorites include Later (for creating grid previews), CoSchedule (for drafting social media posts), and Hootsuite (for scheduling social media posts). Utilizing these tools can help save you hours each week - time that you can then reinvest in growing your business.
Find Your Tribe
A great way to batch content is by teaming up with other women entrepreneurs who have complementary businesses but similar target audiences. For example, if you sell skincare products, see if there's another woman-owned business that sells hair care products - chances are good that their customers would also be interested in what you have to offer. Once you've found a few like-minded businesses, start brainstorming ideas for collaborative content pieces like blog posts, social media takeovers, or even joint giveaways or product launches. Not only will teaming up with others help ease the burden of creating content on your own, but it will also introduce you to a whole new group of potential customers.
By following these simple tips, you can easily turn the stressful task of creating consistent content into an efficient process that will save you time while helping grow your business on Instagram - all while maintaining the standards of quality and cohesiveness that YOU set!
So go out there and start creating content like a boss!