A Message From La'Tanya Martin
Welcome! I know that many of you may be wondering, “Why The Back Office Guru?”, so I decided to share my thoughts and hopefully give you some insight as to how this glorious combination of services and resources came to be.
Along my professional and entrepreneurial journey, I have encountered my fair share (okay, more than my share) of roadblocks, frustrations, bouts of loneliness and frustrations as a career woman and business owner. No matter the setting—whether it was during my stint in the highly-competitive music industry or my foray into the world of public relations when I founded my own PR firm—I repeatedly encountered women who were like me—driven, talented, intelligent and successful, but who were seeking support, resources and ways to authentically connect with other women. To answer the call, I repeatedly found myself forming organizations, creating events and developing platforms to showcase women, celebrate their talents and create opportunities for us to learn together, grow together and support one another. There were the live and virtual events that I coordinated with the Women’s Leadership Exchange for women business owners, entrepreneurs and executives; the signature events that helped to build the careers of speakers, authors, public relations professionals, event planners, TV producers and writers through the Women In Music & Entertainment Network (W.I.M.E.N.) that I founded in 2002; and the numerous mastermind groups, collaborative networking events and learning teams that I’ve been a part of and helped to spearhead over the years. It was during this journey that I realized a need for a one-stop shop that would provide opportunities for women entrepreneurs, business owners and professionals to come together and learn, grow, support each other, collaborate, build their businesses in a safe, non-competitive, fully-inclusive environment. Sure, there are plenty of resources available for women now, but where can you go that will allow you to find the back-end support that you need to enable you to build your coaching business and brand; participate in a mastermind group devoted to assisting you in thinking strategically and expanding your horizons; receive coaching and participate in on-going collaborative, networking and learning events and activities with other women who are on the same path—all in the same place? The Back Office Guru is both a culmination and a launching of a dream and a vision—to see women stand together and support each other, collaborate and build successful businesses and enterprises in a spirit of cooperation and collaboration--not competition. There are no cliques, no tiers, no separations between the novice and the expert. Everyone is a diamond—some of us may shine a bit more brightly, but we’re all here to polish each other so that we can all shine both collectively and individually. The Back Office Guru is representative of what I’ve always wanted and sought out as woman—a safe haven that celebrates who I am as a woman and supports me in my journey to become better and do more. Welcome to the family! ~LaTanya |
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